Filtering and segmenting results

Overall Engagement

Email engagement provides a clear snapshot of how recipients are interacting with your emails. You can filter this data by Domain or Individual Email Accounts to analyze specific segments of your outreach.

It tracks the following key metrics:

• Emails Sent

  The total number of emails successfully dispatched from your account.

• Replies

  The number of responses received from recipients, indicating engagement and interest in your outreach.

• Bounces

  The number of emails that failed to reach the recipient due to invalid addresses, full inboxes, or other delivery issues.

Tip: Use these metrics to evaluate the performance of your campaigns, identify potential issues, and optimize future email strategies.

Performance Metrics

Performance metrics offer a high-level view of your email health and deliverability, which directly impact your domain reputation and inbox success.

Important: A high bounce rate or low delivery rate can negatively impact your email domain’s reputation. Regular monitoring and maintenance (e.g., list cleaning, warming up domains) are recommended.

Email Engagement

Filter by Time

You can use the Month Filter to segment and view performance for a specific time period.

Engagement Chart

The engagement chart gives a visual bar graph of emails sent, replied, and bounced on each day.

• Blue bars for Emails Sent

• Green bars for Replies

• Red bars for Bounces

Tip: Hover over any bar to see the exact numbers for that date (e.g., emails sent, replies, and bounces).

Benefits of Filtering & Segmenting

• Identify patterns in user engagement over time.

• Pinpoint days or campaigns with low performance to improve strategy.

• Take proactive steps to boost deliverability and reduce bounce rates.

• Make data-driven decisions for your email outreach strategy.