Response Rate/ Reply Rate – Tracks how many recipients replied to the email.
Delivery Rate: The percentage of successfully delivered emails. A high delivery rate suggests reliable email infrastructure and a well-maintained contact list and a lower-than-optimal delivery rate indicates potential issues with recipient addresses or domain reputation.
Delivery Rate Calculation:
Delivery Rate = (Emails Sent - Emails Bounced)/Emails Sent * 100Delivery Rate Ratings:
91–100%: Excellent - Indicates strong deliverability, with minimal chances of emails being blocked or flagged as spam.
81–90%: Good - Generally good deliverability, though there may be occasional issues with inbox placement or spam filters.
71–80%: Average - Deliverability could be improved. Regular monitoring and list hygiene are recommended to prevent further decline.
Below 71%: Bad - Low deliverability rate suggests serious issues, such as a poor sender reputation or poor list quality that needs immediate attention.
Bounced Rate: Bounce Rate measures the percentage of emails that could not be delivered to recipients’ inboxes. It is a critical metric for understanding email list quality and sender reputation.
Bounce Rate Calculations:
Bounced Rate = Emails Bounced/Emails Sent * 100Bounce Rate Ratings:
0–2%: Excellent - Indicates a healthy and well-maintained email list.
3–5%: Good - Slight issues might exist, such as outdated or invalid addresses.
6–10%: Average - Review your list for inactive or invalid emails.
Above 10%: Bad - Indicates significant problems, such as using a poor-quality or outdated email list.