Understanding key metrics

Response Rate/ Reply Rate – Tracks how many recipients replied to the email.

Delivery Rate: The percentage of successfully delivered emails. A high delivery rate suggests reliable email infrastructure and a well-maintained contact list and a lower-than-optimal delivery rate indicates potential issues with recipient addresses or domain reputation.

Delivery Rate Calculation:

Delivery Rate = (Emails Sent - Emails Bounced)/Emails Sent * 100

Delivery Rate Ratings:

• 91–100%: Excellent - Indicates strong deliverability, with minimal chances of emails being blocked or flagged as spam.

• 81–90%: Good - Generally good deliverability, though there may be occasional issues with inbox placement or spam filters.

• 71–80%: Average - Deliverability could be improved. Regular monitoring and list hygiene are recommended to prevent further decline.

• Below 71%: Bad - Low deliverability rate suggests serious issues, such as a poor sender reputation or poor list quality that needs immediate attention.

Bounced Rate: Bounce Rate measures the percentage of emails that could not be delivered to recipients’ inboxes. It is a critical metric for understanding email list quality and sender reputation.

Bounce Rate Calculations:

 Bounced Rate = Emails Bounced/Emails Sent * 100

Bounce Rate Ratings:

• 0–2%: Excellent - Indicates a healthy and well-maintained email list.

• 3–5%: Good - Slight issues might exist, such as outdated or invalid addresses.

• 6–10%: Average - Review your list for inactive or invalid emails.

• Above 10%: Bad - Indicates significant problems, such as using a poor-quality or outdated email list.