Campaigns in SkySenders empower sales and growth teams to automate high-converting cold outreach across multiple channels while maintaining elite email deliverability.
Campaign Types in SkySenders
When creating a campaign, SkySenders allows you to select between single-channel and multi-channel communication:
Email Only (Single Channel): Automates email sequences rotated across your connected sending mailboxes.
LinkedIn Only (Single Channel): Engages prospects directly on LinkedIn through connection requests and direct messages.
Multi-Channel (Email + LinkedIn): Combines the power of both email inboxes and LinkedIn touchpoints in a single sequence for maximum reply rates.
Campaign Lifecycle & Statuses
Each campaign progresses through distinct operational states displayed in your Campaigns table:
Active: The campaign is running and actively dispatching emails according to your defined schedule. A progress bar shows completion percentage.
Paused: The campaign has been temporarily stopped manually. No scheduled emails or messages will be sent until resumed.
Auto Paused: SkySenders automatically pauses the campaign when safety thresholds are triggered (such as high bounce rate alerts or disconnected sender mailboxes) to protect your sender reputation.
Completed: 100% of all assigned contacts have successfully finished all sequence steps.
Understanding Dashboard Metrics
The main Campaigns view provides immediate visibility into top-of-funnel and bottom-of-funnel results:
Contacts: Displays the total number of contacts enrolled versus currently active contacts (e.g. 490 / 93 Active).
Replies (Response Rate): The overall reply rate percentage and the exact count of replies received (e.g. 50% / 2 Response Rate).
Positive Replies (Qualified): The percentage and count of replies classified as interested or meeting requested (e.g. 100% / 2 Qualified).
Clicking into any campaign opens the Overview dashboard featuring real-time cards for Total Emails Sent, Delivered, Replied, Positive Replies, and Bounced, along with an interactive Email Engagement Over Period chart.