🚀 Quickstart Guide: Launching Your First Campaign in 5 Steps

This guide walks you through the end-to-end workflow of launching your first multi-channel outreach campaign in SkySenders. By following these 5 steps, you can set up mailboxes, import contacts, design your sequence, and activate outreach in under 15 minutes.

Step 1: Connect Your Sending Channels

Before building campaigns, navigate to the Infrastructure section to connect your outbound channels:

• Sender Mailboxes: Go to Outreach > Infrastructure > Mailboxes and click Add Mailbox. Connect Google Workspace or Microsoft 365 via one-click OAuth, or configure Custom SMTP/IMAP. Ensure SPF, DKIM, and DMARC records pass verification.

• LinkedIn Account: Go to Outreach > Infrastructure > LinkedIn and connect your account. SkySenders automatically provisions a dedicated residential proxy in your region to ensure 100% account safety.

• Warmup Activation: Enable automated warmup on your mailboxes immediately to start building healthy sender reputation.

Step 2: Prepare & Import Your Contact List

Next, upload your target audience:

• Prepare CSV: Ensure your CSV has columns for email, first_name, company_name, and linkedin_profile_url (for LinkedIn outreach).

• Create List: Go to Outreach > Contacts & Lists > Lists and click Create List. Upload your CSV, map the columns to SkySenders fields, and confirm the import job.

• Deduplication: SkySenders automatically checks for duplicate contacts across lists and scrubs against your Workspace Suppression List.

Step 3: Build Your Multi-Channel Sequence

Navigate to Campaigns and click New Campaign to open the sequence builder:

1. Step 1 (LinkedIn Profile Visit): A soft introductory touchpoint alerting the lead that you viewed their profile.

2. Step 2 (Email Touchpoint): Compose a tailored email using merge tags like {{firstName}} and {{companyName}}. Add 2–3 subject line variants to A/B test open rates.

3. Step 3 (Delay Condition): Set a delay of 2 days before the next touchpoint.

4. Step 4 (LinkedIn Connection Request): Send an invitation with a personalized note referencing your previous email.

5. Step 5 (Email Follow-up): Send a quick follow-up in the same email thread if no reply has been received.

Step 4: Configure Campaign Settings & Schedules

Fine-tune delivery parameters under the Campaign Settings tab:

• Daily Capacity: Set New Contacts Per Day (e.g. 40–50 leads/day).

• Sending Schedule: Select your target timezone and active sending window (e.g. Monday–Friday, 9:00 AM – 5:00 PM EST).

• Deliverability Controls: Enable Match ESP Contact (Google-to-Google, Outlook-to-Outlook) and set the Bounce Rate Auto-Pause threshold to 5%.

• Smart AI Categorization: Toggle AI categorization on so inbound replies are classified instantly into positive, neutral, or negative categories.

Step 5: Review & Launch

Click Start Campaign. SkySenders will begin executing scheduled touchpoints according to your time gaps and daily capacity limits. Head over to Unibox to monitor incoming responses, read AI sentiment tags, and reply directly in real time.