SkySenders' multi-channel sequence builder allows you to orchestrate email touches and LinkedIn actions in a unified visual timeline. This guide covers supported step types, delay configurations, condition-based branching, and A/B testing.
Supported Sequence Step Types
EMAIL: Dispatches an outbound cold email using your connected sender mailboxes. Supports rich text, attachments, dynamic variables, and custom tracking.
LINKEDIN_VISIT_PROFILE: Automatically views the lead's LinkedIn profile. The lead receives a 'Someone viewed your profile' notification, creating curiosity before your message arrives.
LINKEDIN_CONNECTION_REQUEST: Sends a LinkedIn connection request with an optional personalized invitation note (up to 300 characters). Can be configured to send without a note if note restrictions are reached.
LINKEDIN_MESSAGE: Sends a direct message on LinkedIn. Executes automatically once the connection invitation is accepted.
LINKEDIN_INMAIL: Sends a direct InMail message to prospects who have Open Profile enabled, bypassing the connection requirement.
LINKEDIN_LIKE_POST: Automatically likes the lead's most recent post to demonstrate active engagement.
Configuring Delays & Condition Branching
Between each sequence step, you can define precise delay intervals and conditional rules:
Delay Units: Choose between Minutes, Hours, or Days (e.g. wait 2 days before the next step).
Condition Triggers: Branch the sequence based on lead activity:
EMAIL_OPENED,EMAIL_CLICKED,EMAIL_REPLIED, orLINKEDIN_CONNECTION_ACCEPTED.Timeout Triggers: Define a timeout period (e.g. wait 3 days for LinkedIn connection; if not accepted, route to the fallback Email branch).
A/B Testing Variants & Spintax
Optimize your campaign reply rates by testing multiple copy variations:
Step Variants: Add up to 5 variants (Variant A, Variant B, Variant C) per email step with different subject lines, value propositions, or calls to action.
Spintax Variations: Use syntax like
{Hi|Hello|Hey} {{firstName}}, {hope you're having a great week|reaching out because...}to ensure no two dispatched emails are identical.Distribution Styles: Choose between
RANDOM(random distribution) andPATTERN(predictable cyclic rotation across leads).
Campaign Exit Rules & Deliverability Controls
Stop Contact When: Set sequence exit triggers:
ON_REPLY(default),ON_CLICK, orON_OPEN.Company-Level Reply Stop: Enable
stop_contact_on_company_level_replyso that when one prospect at an organization replies, outreach to other colleagues at the same company is automatically halted.Bounce Rate Auto-Pause: Set a safety threshold (e.g. 5%). If campaign bounces exceed this limit, SkySenders automatically pauses the campaign to protect your domain reputation.